Analisis Pemasaran Usaha Tani Cabai Merah (Capsicum Annum L) Di Desa Sambirejo Kecamatan Selupu Rejang Kabupaten Rejang Lebong

Abstract

Research on Marketing Analysis of Red Chili (Capsicum Annum L) Farming Business in Sambirejo Village, Selupu Rejang District, Rejang Lebong Regency, aims to determine the marketing channels for red chilies in Sambirejo Village, calculate the marketing margin at each institution in Sambirejo Village and determine the level efficiency of marketing institutions in Sambirejo Village. This research was carried out in April - May in Sambirejo Village, Selupu Rejang District, Rejang Lebong Regency, with the consideration that the majority of the population of Sambirejo Village is engaged in farming red chilies.